I’m planning to sell my skincare line both online and in local stores, but I’m unsure whether to use one packaging style for both. While checking The Packaging World, I noticed they have both display-ready Custom Cosmetic Boxes and durable Custom Shipping Boxes. Ideally, I’d like packaging that looks good on shelves yet survives shipping without extra layers.

Has anyone managed to design packaging that works seamlessly in both retail and e-commerce? I’d love to hear examples or design tips on how to balance protection, shelf appeal, and cost efficiency all in one setup.